Black people have become one the most prominent consumers of jewelry, however, like most luxury industries, the jewelry industry is dominated and monopolized by non-black people.

    Blvck Ice was established to change that narrative and redefine the reality of the power dynamics within this market.In today’s culture there exists an extensive variety of jewelry that ranges from Cuban link chains to golden hoop earrings and these pieces can be seen on celebrities , social media influencers and people within the general population.In particular the variety of designs that this jewelry comes in is the primary reason why Blvck Ice strives to provide customization that achieves the customer’s vision. 

   This business not only views jewelry in a contemporary lens but a historical one as well. This history goes back  to Africa being the foundation for jewelry due to it having the highest abundance of natural resources and minerals in the world which include diamonds, gold and silver.

    Blvck Ice represents more than just a jewelry business but the building of a legacy that will be meaningful to the community it serves and the world at large. Specifically to center and redistribute power back to the main consumers of jewelry in today’s society.